Privacy Policy

Introduction

Welcome to Data Owl. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our conversational analytics tool. Data Owl helps ecommerce marketing managers and founders understand their store's health by providing narrative reports and actionable insights.

Information We Collect

To provide our services, we integrate with your ecommerce platforms (such as Shopify and WooCommerce). Through these integrations, we collect and process the following data:

• Store Data: Including Orders, Customers, and Products.
• Usage Data: Information about how you interact with the Data Owl dashboard and conversational interfaces.
• Account Information: Name, email address, and billing details required to maintain your account.

How We Use Your Information

We use the collected data exclusively to power the Data Owl application. Specifically, we use your store data to:

• Calculate key ecommerce metrics such as Lifetime Value (LTV), Inter-Purchase Time, Repurchase Rates, and Churn Risk.
• Generate conversational health reports and actionable insights.
• Maintain and improve our analytics engine and service quality.

We do not use your customers' personal data for our own marketing purposes, nor do we sell this data to third parties.

Data Sharing and Disclosure

We may share your information only in the following circumstances:

• Service Providers: With third-party vendors and sub-processors who assist us in operating our platform (e.g., hosting, database management, and logging). These providers are bound by strict confidentiality obligations.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Data Security

We implement appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure.

Your Privacy Rights (GDPR / CCPA)

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Object to or restrict our processing of your data.

To exercise any of these rights, please contact us using the details provided below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: